A BEGINNER’S GUIDE TO VIDEO MARKETING
Creating functional yet beautiful videos for marketing purposes is a tricky proposition that requires a harmonious combination of creativity and video production knowledge. Finding a one-stop-shop that can assist in the planning process and has the means to create functional, eye-catching, and target specific videos is a favor that should be sought after with due reverence.
To help you on your path to creating videos that captivate and enthrall every audience, VCE Productions has formulated a guide to help you envision and deliver video content that helps put your business on the map. We have created this guide to help new business owners and individuals venturing into the world of marketing videos and brand awareness.
Getting Started
Know your audience
The end goal of video marketing is to communicate an idea or educate the public about a service or product. However, unless you know who your target audience is, you will find it rather hard to create a marketing video that meets your goals. Do your research, get to know what makes your audience interested, and plan your video around these criteria. At VCE Productions we’re happy to help you script your video project and plan during pre-production to best communicate with your specific audience.
Set aside a budget
Video production can be an expensive endeavor. This being said, a high-quality video that is well designed and thoughtfully made has the potential to catapult your business to new heights. Hence, setting aside a reasonable budget that allows you to create a video that truly tells your story is essential and should not be overlooked.
Next Steps
Hire a professional videographer
In today’s world, anyone can shoot a video on their phone. However, there are significant differences between amateur video creation and what you get when hiring a professional. For example, a professionally made video will use cinematic lighting and high-quality sound. Professional videos will use the latest camera technology to ensure the picture quality is truly outstanding and pro editing software to guarantee colors, sound, and graphics are on point.
Create target specific videos
This is the fun part where you see your vision come to life. While this is exciting, it is wise to keep your video’s goal at the forefront of your mind. Do not get sidetracked by the glitz and special effects unless they are essential to your video’s plot. And remember, usually, the best way to connect with your audience is to tell a story.
Advice From The Pros
Prioritize quality, and the result will follow
Professional videography costs money, so short-changing the final video production by being cheap is a massive mistake. Set aside a budget and prioritize quality. The results will astound you. Another thing to look out for is dragging your video for too long. Keep it short and to the point with your message condensed with important information. Remember, a sixty-second video will probably get more shares than a five-minute video.
Trust your video marketing professional
As with any project, trust is critical to success. So once you have chosen a professional video production firm, it is super important to trust they know what they are doing and follow their guidance. Keep in mind that they have been in this business for a long time and can work with you to craft a message that genuinely works and builds your brand.
At VCE Productions, we work hard to create beautiful images that help tell your story. From pre-production to post-production, our team of skilled technicians and storytellers can help you bring any idea to life. Whether it’s an interview, book trailer, music video, real estate video, drone video, corporate video, testimonial, or commercial, we are here to serve. Our goal is to incorporate our expertise and innovation into every video project, no matter the size. Visit our website to learn more, or contact VCE Productions today.
