THE ULTIMATE GUIDE TO MARKETING YOUR BUSINESS
It’s not too hard to see why video is so popular these days. It’s an easy-to-digest format that gives our eyes a rest from the overabundance of textual information online. With some planning and a sprinkle of creativity, you can create marketing videos that amaze your audience. With better smartphones, cameras, and camcorders hitting the market all the time, it’s easier than ever for people to produce video. But while these products offer convenience to capture content, a video that comes right off of consumer devices is often shaky and dark. Too often, it’s a bad video that is not going to garner any attention to your small business.
This is why you should hire a video production company for all your business marketing needs. A video production company will give you clean, smart footage. The thought that goes into making a successful video, like setting up B-roll cut-away shots and crafting intelligible scenes, will help you build your brand. Now, whether you’re getting a brand movie produced or a promotional video for a new product, finding the right video production company is integral to how effective your content will be. You will need to take some time to find the right team to work on your video marketing content.
If you are still hesitating about the value of video for your business, especially if you’re a small one, the experts at VCE Productions have put together an ultimate guide to marketing your business. In this guide, we have covered what to look for in a video production company, common myths about video marketing, and so much more.
What you should look for in a video production company
1. Excellence
Quality video productions demand high-quality effort put into them. A professional video production company is fully equipped with all the necessary equipment, like high-quality cameras, lighting and sound equipment, paid software, and more. However, producing excellent quality videos alone is not going to help you get what you desire. You also need to work on your content message and engagement strategy. A professional video production company will not only create the video but will also help you to promote the video successfully. They will employ their marketing strategies and share the video on their social media platforms and website to help you get the maximum audience.
2. Efficiency
No one involved in video production wants to cut things short and sacrifice quality due to time constraints. And no one wants to pay the hefty overage fees associated with going over the scheduled time. While it is impossible to avoid this at all times, there are plenty of things a professional video production company can do to keep the day moving forward smoothly. As professionals, they can reduce labor costs by eliminating wasted time, reduce inventory costs as they have every piece of equipment on-hand and ready to go. Their expertise leads to optimized equipment use (everything works, is compatible, and is available to use). Lastly, they deliver any needed services or products on time!
3. Experience
When it comes to hiring a video production company, don’t look solely at their portfolio but also their years of experience and technical expertise. It is best to outline your project as clearly as possible and then set up a call with a professional to review the finer details. Be sure about the purpose of your video, so you know exactly what you will be using it for. This will help the video producer better advise you on best practices. Clarifying your project’s purpose and design in advance as much as possible will help you better select a video producer who is qualified for the job.
Avoid making these mistakes
1. Not having a proper budget
One common mistake people make is not budgeting or not budgeting enough to adequately market with video. Everyone wants high-quality, commercial-grade videos that make their business look great. But having a budget to pay for that is important, as is setting aside marketing dollars to get that video out to the world.
2. Not having a plan
Knowing your audience and planning how best to communicate with them is crucial. If you are clearly able to communicate this with your video marketing team, the process will go on more smoothly. But the more time a video production company needs to spend on the front end to understand a company’s needs, goals, and audience, the more time and money you’ll need to spend in the pre-production phase.
3. Giving facts instead of telling a story
It’s easy for a company to share why they are awesome. But, most audience members aren’t interested in facts and stats. The best way to connect with an audience is through emotion. And there’s no better way to emotionally connect than with a story. So if there is an important story that happened within your company that needs telling, you need to focus on it and enable your production team to capture it. If there is a bigger vision for what your company is doing that can be told in a winsome way, think it through. You can even talk about what makes your business compelling and get that story out to the world.
Common myths about video marketing
1. Anyone can shoot a video
With the advent of smartphones, anyone can shoot a video for your company. But is your audience alright with portrait-style videos that have bad lighting and low-quality audio? If they are, by all means, keep doing that. But if there’s a level of professionalism your company insists on maintaining, then hire professional storytellers who excel with cameras, lighting, audio, and editing.
2. I don’t need video marketing
Maybe your company has gotten by for a long time using traditional methods of reaching out to customers. Or perhaps you’re doing just fine through phone calls, mailers, or in-person events. While these are all effective avenues to engage clients, video is continuing to prove itself to be the language of the people. If you’re not marketing with video, you likely are missing out on vastly expanding your audience.
3. Video marketing is expensive
These days most professional companies understand the importance of video marketing and set aside a specific budget each year to do just that. As the cost of cameras has come down over the last two decades, it is now easier than ever to have high-quality videos produced for you at a reasonable rate.
4. Our professional advice
The importance of video marketing cannot be overstated. Having a high-quality video on your website and social media channels is so important. But, a single video will only take you so far. If you want to make a considerable impact, invest in multiple videos. SEO (search engine optimization) is what helps shoot your website and socials to the top of Google searches. And one of the best ways to do that is by having fresh video content often appear on the web. Consider your story and hire a video production company to help you tell it. Work with them to think through how one story could potentially become several stories. Multiple stories help you keep your brand in front of your audience and engaged, leading to even more returns for your business.
As a leading video production company in Nashville, TN, we at VCE Productions work hard to create beautiful images that help tell your story. Our team of skilled technicians and storytellers can help you bring any idea to life from pre-production to post-production. Whether it’s an interview, book trailer, music video, real estate video, drone video, corporate video, testimonial, or commercial, we are here to serve. It is our goal to incorporate our expertise and innovation into every video project, no matter the size.
Our services include video production, aerial videography, photography services, voice-over production, podcast production, and photography and podcast studio rental. We serve clients across Nashville, Chattanooga, Huntsville, Knoxville, Brentwood, Franklin, Columbia, Murfreesboro, Smyrna, Hendersonville, Mt. Juliet, Lebanon, Clarksville, Dickson, Memphis, Jackson, Bowling Green, Hopkinsville, Cookeville, and the surrounding areas. Visit our website to learn more or contact VCE Productions today.
