BUSTED! DON’T BELIEVE THESE VIDEO MARKETING MYTHS!

In the business world, there’s fierce ongoing competition, and brands that struggle with promoting themselves don’t stand a chance in the crowd. However, through video marketing, you will be able to communicate a really great and engaging story of your brand to your audience. Video marketing is a powerful and effective part of marketing strategy; 88% of video marketers reported that video gives them a positive ROI!

Unfortunately, despite compelling evidence of video marketing benefits, many small and large businesses are still reluctant to adopt video marketing. Reasons mostly are due to it being expensive, cumbersome, and difficult to track. To help you clear up these misconceptions and provide you with a better perception of this marketing tool, VCE Productions has debunked three of the most widely believed myths about video marketing.

Myth 1: Putting out one video a year will help me get more clients
If you’ve released one video to market your business, great! You’re on the right track. But to be seen, it’s important to put out content on the web continually. If you’re an expert in your field, record multiple videos on different facets of your business and release them throughout the month. And since you’re the expert, why not blog about what you know? And if you’re blogging, why not turn that blog into a short podcast episode? And as long as you’re recording a podcast, you might as well video it and release it as separate content. You see, the more content you release, the higher your SEO is on search engines like Google. And the higher you go, the more potential clients you’ll have knocking at your door.

Myth 2: I can record and edit a video myself (or get my cousin’s kid to do it)
These days anyone with a cell phone has a camera. But there’s a huge difference between a novice with a cell phone camera and a professional team who knows the ins and outs of video marketing. Saving money on hiring professionals might feel good in the short term, but long term, you’re going to want to put out video content you can be proud of. You want to look and sound professional to your clients. State-of-the-art cameras, audio, lighting, and post-production gear used by professionals will help ensure you’re putting your best foot forward with your clients.

Myth 3: Video marketing is just too expensive
While video marketing does cost you something, it doesn’t have to break the bank. And the good news is, a lot of that depends on you. If you want to get your story out to your clients, great! But as long as you’re shooting one video, perhaps you should consider shooting multiple videos on different aspects of your business. Or, if you’ve already scheduled a day for filming, bring in a satisfied client or two who might be willing to get in front of a camera and talk about how great your business is and how it served them well. A little planning on your part can mean one well-planned day of filming versus multiple days of filming whenever an idea strikes you. One day of filming that results in multiple videos will be more cost-effective than numerous days of filming for the same amount of videos. As a result, plan, think ahead, and save big.

If you’re looking to steer clear of more myths like these, reach out to VCE Productions. As a premier video production company in Nashville, TN, we have a team of experts to help your business succeed by providing the most impactful, creative, and scalable services and technology solutions.

Our services include video production, aerial videography, photography services, voice-over production, podcast production, and photography or podcast studio rental. We serve clients across Nashville, Chattanooga, Huntsville, Knoxville, Brentwood, Franklin, Columbia, Murfreesboro, Smyrna, Hendersonville, Mt. Juliet, Lebanon, Clarksville, Dickson, Memphis, Jackson, Bowling Green, Hopkinsville, Cookeville, and the surrounding areas.

For a complete list of our services, please click here. If you have any questions about video marketing, we’d love to hear from you. Please contact us here.